Digital Shelf, E-Commerce Content Manager

Role Overview

• Manage end-to-end product content syndication through Syndigo and related platforms
• Serve as the primary administrator and subject matter expert for Syndigo, ensuring accurate and timely content distribution across retailer networks
• Maintain and optimize product detail pages across retailer ecommerce websites, including Amazon, Walmart, Target, Kroger, Instacart, and other retailer platforms
• Monitor content health, completeness, publication status, and retailer compliance across supported channels
• Identify and resolve content errors, missing attributes, image issues, taxonomy challenges, and retailer content rejections
• Coordinate product launches, seasonal updates, packaging changes, and content refresh initiatives
• Develop and maintain scalable workflows, governance standards, and quality assurance processes to support future client growth
• Partner closely with Amsive’s SEO team to develop product detail page optimization strategies that improve product discoverability across retailer search environments
• Optimize product titles, descriptions, key features, attributes, metadata, taxonomy, and rich media content to maximize organic visibility and conversion
• Conduct keyword research and competitive analyses to identify opportunities for improved search performance and content enhancement
• Implement SEO-informed content recommendations while balancing retailer requirements, brand guidelines, and shopper experience
• Collaborate on testing initiatives to evaluate the impact of content changes on search visibility, engagement, and sales performance
• Stay current on retailer search algorithms, ecommerce SEO trends, and digital shelf best practices
• Manage product attributes, specifications, imagery, videos, enhanced content assets, and taxonomy structures within Syndigo
• Partner with client stakeholders to collect, validate, and organize product information prior to syndication
• Ensure data quality, consistency, and governance standards across product content
• Establish documentation, training materials, and best practices for ongoing content management
• Work closely with SEO, Retail Media, Analytics, Creative, Content Strategy, and Client Services teams to align digital shelf strategies with broader marketing initiatives
• Partner with Retail Media teams to ensure product detail page content supports paid media efficiency, conversion, and ROAS objectives
• Collaborate with Analytics teams to measure the impact of content quality, search visibility, and shopper engagement
• Conduct regular calls with key retailers to review performance, identify opportunities, and ensure the latest innovations and best practices are being utilized
• Support integrated commerce planning initiatives by providing digital shelf expertise and recommendations
• Participate in client presentations, strategic planning sessions, and business reviews
• Monitor digital shelf performance, content quality, compliance, and search visibility metrics
• Develop recurring reports and dashboards highlighting content health, syndication status, product detail page quality, and optimization opportunities
• Identify trends, risks, and opportunities to improve product discoverability and conversion performance
• Provide actionable recommendations based on retailer performance data, competitive insights, and digital shelf analytics
• Serve as a trusted advisor to client stakeholders on digital shelf strategy, ecommerce content management, and retailer best practices
• Build strong client relationships through proactive communication and strategic recommendations
• Support new business opportunities and onboarding efforts for future digital shelf engagements
• Help establish Amsive’s digital shelf center of excellence and best practices framework.

Requirements

• 3–5+ years of experience in digital shelf management, ecommerce merchandising, product content management, ecommerce SEO, or a related commerce role
• Hands-on experience with Syndigo or similar PIM/content syndication platforms
• Experience managing product content across major retailer ecommerce environments
• Strong understanding of product detail page optimization, ecommerce merchandising, and retailer content requirements
• Working knowledge of ecommerce SEO, retailer search optimization, keyword strategy, and content performance best practices
• Excellent project management and organizational skills
• Exceptional attention to detail and ability to manage large product catalogs
• Strong analytical and problem-solving skills
• Advanced proficiency in Microsoft Excel and reporting tools
• Excellent written, verbal, and client-facing communication skills.

Benefits

• Paid time off that includes Unlimited Vacation Time, Annual Sick Days, Personal Days, and Holidays
• Dental, Vision, and Health Insurance
• 401(k) with a company match program
• Paid Parental Leave