About this role
Role Overview
- Develop and refine a data-driven customer acquisition strategy tailored specifically to key segments within the NYC parenting and education markets.
- Produce and manage compelling marketing content—including short-form videos, images, and brand narratives—that highlights the transformative impact of our programs.
- Implement SEO best practices, conduct comprehensive keyword research, and optimize website content to maximize organic search visibility.
- Manage and optimize our digital channels (primarily Instagram and YouTube), continuously evaluating engagement metrics to agilely adjust strategies.
- Track and analyze cross-channel campaign performance and SEO effectiveness, translating raw insights into clear strategic roadmaps.
Requirements
- Demonstrated success in digital marketing within the NYC education and parenting sectors, with a heavy emphasis on data-driven decision-making.
- Advanced skills in creating highly engaging multimedia content, backed by a robust portfolio showcasing video production, graphic design, and written copywriting.
- In-depth knowledge of the behaviors, trends, and priorities unique to the NYC parenting community.