Digital Marketing Specialist

Role Overview

• Manage and optimise two to three WordPress / Vercel websites on an ongoing basis
• Conduct technical SEO audits and implement on-page optimisations (meta tags, site structure, keyword mapping)
• Build and execute a backlink/link-building strategy through guest posts and outreach
• Monitor site health, rankings and performance using tools such as Ahrefs, SEMrush or similar
• Optimise traffic connections with chatbots and other engagement tech and client support options
• Ensure content is structured to support organic search growth in the commercial lending/fintech space
• Write and publish SEO-optimised blog articles that build category authority in business finance, best lending practice and commercial lending know how
• Work with founders to capture brand voice and translate ideas into compelling written content
• Use AI tools effectively to scale content production while maintaining quality and accuracy
• Build and maintain a content calendar aligned to SEO strategy and audience segments
• Develop and execute email campaigns to the existing customer base
• Strategise and execute engaging content to a large database of former leads and customers, working with stakeholders to send appropriate communications matching personas
• Collaborate with an internal admin who manages CRM setup and sends; your focus is on messaging, frequency and strategy
• Build content for the best trigger comms supporting automated client journeys
• Write clear, value-driven communications that align with Trade Funding's brand and product positioning

Requirements

• 3-5+ years of experience in digital marketing with a strong Website Management and SEO focus
• Proven WordPress website management experience
• Solid understanding and application of technical SEO and content SEO principles
• Hands-on experience with SEO tools (Ahrefs, SEMrush, Google Search Console, etc.)
• Strong written English — clear, professional, and brand-aware copy
• Comfortable using AI tools to support and accelerate content production
• Autonomous and proactive — can manage workload independently
• Experience in fintech, SaaS, financial services or B2B content (Highly Regarded)
• Link-building experience (guest posting, outreach, digital PR) (Highly Regarded)
• Familiarity with email marketing platforms and CRM systems – Zoho a bonus (Highly Regarded)
• Experience managing multiple websites simultaneously (Highly Regarded)

Tech Stack

• WordPress