Marketing Director – Life Sciences

Role Overview

• Develop and execute comprehensive marketing and messaging strategies aligned with corporate growth objectives, brand positioning, and business priorities to support business growth and market visibility within the Life Sciences sector.
• Partner closely with executive leadership, sales, operations, and cross-functional stakeholders to strengthen the organization’s thought leadership presence, support pipeline generation, and drive strategic marketing initiatives.
• Lead the development and execution of integrated marketing programs, including brand strategy, digital marketing, website optimization, SEO/SEM initiatives, social media engagement, demand generation campaigns, and strategic content development across multiple channels.
• Translate complex scientific and technical concepts into compelling, differentiated, and audience-appropriate messaging while ensuring consistency, scientific credibility, and alignment across internal and external communications.
• Oversee external communications initiatives, including media relations, partnerships, conferences, trade shows, sponsorships, speaking engagements, and industry visibility activities to maximize brand awareness, thought leadership opportunities, and lead generation outcomes.
• Utilize analytics, reporting tools, and AI-enabled marketing technologies to enhance campaign targeting, personalization, workflow efficiency, content generation, performance tracking, and overall return on investment.
• Influence marketing priorities, campaign investments, vendor relationships, and strategic initiatives while contributing to the organization’s long-term growth, market positioning, and business performance.

Requirements

• Bachelor’s degree in Marketing, Life Sciences, Business, Communications, or related field required, advanced degree (MBA, MSc, PhD, or related discipline) preferred.
• 8–12+ years of progressive marketing leadership experience, within Life Sciences, biotech, pharma, healthcare, or related industries.
• Demonstrated success leading brand strategy, digital marketing, demand generation, and communications initiatives.
• Analytical and data-driven decision-making capabilities.
• Strong strategic thinking and execution capabilities.
• Exceptional written and verbal communication skills.
• Strong storytelling, branding, and content development expertise.
• Demonstrated success with digital marketing and social media strategy.
• Proficiency with AI-enabled marketing tools and emerging marketing technologies.
• Experience within Life Sciences, biotech, pharmaceutical, healthcare, or medical communications industries.
• Experience supporting global marketing initiatives and cross-regional teams.
• Experience with CRM, marketing automation, analytics, and AI-powered content platforms.