Own commercial campaign planning aligned with business priorities and objectives
Ensure all campaigns are built with clear performance logic, targets, and expected impact
Partner with Creative agencies local teams to translate strategy into commercially sound executions
Own go-to-market strategies and launch plans for innovations launched centrally
Drive alignment between launch ambitions and commercial expectations
Own top-of-funnel media strategy and investment approach in collaboration with ecommerce media team and media agency
Manage the team of 2 – Brand Manager and Go-to-market Manager
Own the top of the funnel marketing budget allocation across campaigns, channels, and markets in collaboration with ecommerce media team and media agency
Ensure clear tracking of campaign and marketing performance

8–12+ years of experience in commercial marketing, performance marketing, or growth roles
Strong experience in creating annual marketing plans, product launches, top of the funnel media strategies (offline and online) with impact on brand positioning and business results in a long-term
Proven experience in launching new products to the market
Ability to manage and optimize significant marketing budgets
Strong understanding of top of the funnel marketing performance, attribution, and optimization levers
Experience working across multiple channels (offline, retail, paid and own media)
Strong analytical mindset with ability to translate data into action
Experience working cross-functionally with business units and central teams

Transparency : Clear salary bands and career progression frameworks
Hybrid Working : 2–3 remote days per week + up to 20 days working abroad annually
Growth Mindset : Dedicated Growth Days, Growth Leave, and learning budget
Flexible Benefits : Customisable options across health, wellbeing, and learning
Diversity & Inclusion : Parental leave, D&I Day, and gender equity initiatives
Unbox Your World : Smartbox experiences + paid sabbatical after 5 years
Core Benefits : Health insurance, pension, and additional leave

Head of Commercial Marketing

Key skills