Business Development Representative

Role Overview

• Meet or exceed sales growth targets for Direct Rx business and other strategic targets such as premium lenses, coatings, dispensing tools and equipment, or key sales programs.
• Segment territory using CRM Account Classification system and identifying key customer targets to increase territory sales.
• Profile and evaluate each customer’s store operation, financial data, business model & profit drivers, and create value-based sales strategies that have positive financial impact on company.
• Conduct and prepare pre-call planning and call objectives and anticipate likely objections; understand motivations and establish a relationship as a trusted advisor / consultant.
• Lead sales conversation with ECPs by challenging and persuading them to change behavior.
• Build agreement at each point in the sales process, remove barriers and close the deal.
• Create innovative tactical and strategic approaches to meet and exceed business objectives when faced with an obstacle or a customer concern.
• Treat territory as own franchise by creating and executing territory plan to achieve goals; consider required investment and financial impact in developing customer strategies.
• Increase sales by effectively communicating the advantages and benefits of Carl Zeiss Vision products and services to Eye Care Professionals.
• Support and implement national marketing plans, utilizing digital tools and apps.
• Schedule, plan, develop and conduct on-site individual, group and office training and educational seminars to increase demand for Carl Zeiss Vision labs, lenses, and dispensing tools.
• Maximize and execute customer marketing programs to accomplish goals and objectives.
• Establish a positive, productive and collaborate working relationship with Carl Zeiss Vision employees and colleagues.
• Operate with the highest ethical standard during every customer interaction and in alignment with Carl Zeiss philosophies and leadership principles.
• Input accurate and timely reports via Salesforce.com.
• Efficiently manage travel cost and leverage smart spending techniques.
• Prepare and submit timely expense reports.

Requirements

• BS or BA in Business, Public Administration, Marketing, or related field strongly preferred.
• 2+ years in a successful business to business sales environment, preferably in Rx sales, optical, medical device, or retail operations industry with Fortune 500 companies strongly preferred.
• Strong sales focus with the ability to move key opportunities through the sales cycle, providing detailed and accurate sales forecasts using the company's CRM tool.
• Ability to thrive in a competitive environment.
• Demonstrated experience in creating plans to achieve revenue and profitability goals.
• Effective consultative, conceptual and negotiation skills with demonstrated ability to establish influential relationships with customers.
• Disciplined and results-oriented approach to selling and strong time management skills.
• Demonstrated ability to operate as a team player and able to work collaboratively with and through others.
• Ability to influence situations and people.
• Self-starter with the ability to work independently.
• ABO and/or optical experience preferred.
• Excellent verbal & written communication skills.
• Excellent interpersonal, problem-solving, and analytical skills.
• Must have a valid driver’s license.
• Demonstrated ability to be proficient with standard MS Office applications, company technology devices (Laptop, iPad, iPhone, etc.) for territory management and product orders.
• Knowledge of Salesforce.com preferred.

Tech Stack

• SFDC

Benefits

• Medical
• Vision
• Dental
• 401k Matching
• Employee Assistance Programs
• Vacation and sick pay