Key skills
AnalyticsProject ManagementRemote Work
About this role
Role Overview
- Lead Lunii's Paid Media activations to drive acquisition of new customers
- Define and manage the Paid Media acquisition strategy
- Coordinate and challenge partner agencies
- Monitor, analyze and consolidate campaign performance
- Build and share performance reports
- Contribute to defining the full-funnel acquisition strategy
- Deploy 360° campaigns
- Collaborate with the Growth, Brand, Product and Creative teams
- Oversee the year's key marketing moments.
Requirements
- At least 5 years of experience in B2C digital marketing with a performance focus
- Experience with consumer brands targeting families or parents is a plus
- Proven experience managing Paid Media acquisition strategies
- Mastery of the main digital acquisition channels: Meta Ads, Google Ads, Amazon Ads and affiliate marketing
- Tools: Google Analytics, Search Console, Tag Manager, Notion and Google Workspace
- Agency coordination and project management experience
- Rigor, agility and excellent interpersonal skills
- Creative sensibility.
Benefits
- Trial of a 4-day workweek with Friday off
- Remote work: 2 days per week in-office attendance required