Build and lead a Retail Media–centric creative & content strategy capability
Define the agency’s Retail Media Creative POV, including creative standards, best practices for all retail media channels
Establish retail media–specific creative frameworks that connect Creative strategy → media activation → digital shelf → conversion outcomes
Design retail media – first creative strategies aligned to specific RMN placements, algorithms, and shopper behaviors
Own creative testing and optimization roadmaps within retail media environments
Translate retail media signals into actionable creative insights and briefs
Partner with CRO to translate creative performance gains into measurable business outcomes
Support new business and organic growth by serving as a senior performance creative authority

12–15+ years of experience in creative strategy or content, with deep specialization in Retail Media
Proven hands – on experience across major US retail media networks (Amazon, Walmart Connect, Target Roundel, Kroger, etc.)
Deep expertise in Retail Media creative formats and specifications, marketplace and digital shelf content (PDPs, A+ content, storefronts), performance – driven creative testing within RMNs
Demonstrated success building or scaling retail media creative or content practices
Proven ability to connect creative strategy to measurable business outcomes and commercial growth
Experience partnering with CRO or revenue leaders to build integrated performance-led client solutions
Strong understanding of AI – driven content creation and optimization for retail media use cases
Experience with creative tech, DAM/PIM, feed – based content systems, and retail media tooling

Vice President, Retail Media Creative & Content Strategy

Key skills