Ensures business results for the aRTD (alcohol ready-to-drink) category within the markets assigned
Leads the implementation of Coca-Cola Company’s vision for the aRTD category locally
Oversee business operations within these markets, supervising operations and identifying growth and improvement opportunities
Responsible for achieving business growth, by shaping and implementing core capabilities and managing franchise leadership
Develops processes and systems to increase sales effectiveness and maximize resource allocation.
Lead Governance Model between Coke and Bottlers

Bachelor’s degree or equivalent work experience is required
+10 years of relevant experience is required, ideally including experience in the alcohol industry.
Strong commercial acumen and understanding of alcohol business model, solid RGM, channel, RTM , Sales, Marketing and Commercial Strategy Experience.
Understanding of retail (H ORECA , Modern, Traditional Channel).
Experience within the Coke System or FMCG in a franchise model or equivalent would be advantageous; where leading through influence plays a key role in the Industry

Director, Franchise Operations – aRTD

Key skills