Head of Growth – Marketing

Role Overview

• You are responsible for the marketing strategy for both brands and will continue to build out our marketing engine.
• Develop and implement the growth strategy across both brands together with David
• Scale paid, content, creator, CRM and conversion efforts
• Manage and evolve existing performance structures
• Scale marketplaces & retail channels, e.g., Amazon, pharmacies and drugstores as new channels
• Identify and test new growth levers
• Expand cross-selling, funnel optimization and retention
• Build and manage external partners and internal resources
• Long-term: internationalization, new channels and team building

Requirements

• Several years of experience in DTC, e‑commerce or growth marketing
• Proven track record scaling a brand or digital business
• Strong in both strategy and execution
• Confident working with KPIs such as CAC, LTV, ROAS and conversion
• Entrepreneurial mindset, ownership and hands-on mentality
• Very good German and good English.

Benefits

• Significant responsibility from day one
• Direct collaboration with the founders
• Profitable company — no burn story
• Two strong brands with significant growth potential
• Equity and a real prospect of CEO role
• Remote-first with regular on-site meetings by mutual agreement
• Meaningful product with real impact for families