Own the franchise marketing pipeline number, end to end.
Build the forecast, hit the forecast, defend the forecast.
Develop a deep working understanding of franchise economics, franchisor and franchisee psychology, and the unique accounting needs of multi-unit operators.
Design and run integrated campaigns that combine paid media, content, partnerships, events, lifecycle, and field marketing into coherent plays.
Build expansion plays that activate franchisee bases inside signed networks.
Partner closely with Sales, Customer Success, and Product Marketing to align messaging, build co-sell motions with franchisors, and surface customer stories from real operators.
Own the marketing operations layer for franchise: program structure, attribution, funnel reporting, and the systems work that makes integrated campaigns measurable.
Make creative bets with conviction and the math to back it up.

7+ years of B2B marketing experience, with demonstrated commercial accountability for campaign performance.
Experience marketing to franchise, multi-location, or distributed operator audiences.
Track record of building and running integrated campaigns across multiple channels.
Strong marketing operations chops. Marketo proficiency required: program structure, smart campaigns, tokens, lead scoring.
A portfolio of campaign ideas you can point to where you went first, including at least one that didn't work and what you learned.
Comfortable with audience psychology as a primary input to creative.
Strong commercial instincts. You think in pipeline math: traffic to MQL to SQL to Won, cost per stage, ASP, payback.
Direct, low-ego collaboration style. You partner cleanly with Sales, take feedback well, and give it directly.
Bonus points for: Experience with partner-led GTM motions, channel marketing, or co-selling with platform partners.

Senior Integrated Marketing Manager, Franchises

Key skills