Segment strategy and execution. You'll define how Pilot wins mid-market accounting firms and you'll be the one running the plays. Strategy is the half that points the work. The other half is in your hands.
Pipeline. You're accountable for what your segment produces. In close partnership with sales, you'll align on account prioritization and build programs that move the right prospects from first impression to signed contract.
Messaging. You'll shape how Pilot speaks to mid-market accounting firms, externally and in the materials our sales team uses every day.

10+ years of B2B marketing experience, including time in enterprise or multi-stakeholder sales environments
Strong foundation in demand generation and account-based marketing, including pipeline ownership and conversion metrics
You should be able to hold a strategic narrative as your own and shape how a category gets understood.
Experience partnering closely with sales leadership on account prioritization and pipeline goals.
AI-fluent in your own workflow. You're already using LLMs and AI tools to compress research, draft, iterate, and run plays at scale. You have a view on what AI is good at, what it isn't, and your work shows it.
Comfortable operating as a senior IC. You build, you run, you write, you don't hand off the interesting work to a team.
Open to managing one or two senior ICs if the coaching fit develops. Equally comfortable staying purely IC if it doesn't. Either path is real here.
Writes and communicates clearly

Strategic Marketing Lead, Accounting Firms

Key skills