Build and own the marketing strategy and execution for the UK, Benelux & Nordics, working closely with the global marketing team, your local team of marketing specialists, and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates.
Manage all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR.
Own the event marketing programme calendars, organising both Insider One-led events and external industry events; manage all aspects of the projects, from speaker recruitment to logistics.
Create locally relevant assets to support sales and campaigns — for example, case studies, whitepapers, and guides.
Work closely with sales to measure programme performance and lead quality.
Act as the go-to for your market, providing insight on trends, unmet needs, and opportunities to deliver greater value to clients by extending company offerings.
Identify emerging markets and market shifts whilst staying fully aware of new products and competitive status. Develop and implement fresh sales/marketing initiatives, strategies, and programmes to capture key demographics.
Present marketing, revenue, and realistic forecasts to the management team.
Collaborate with Marketing, Sales Operations, Sales Engineering, and Sales Enablement functions to ensure alignment and success.
Maintain a clean, up-to-date pipeline and forecast accurately – after all, marketing and demand-gen is a balancing act!

Minimum 4+ years in B2B SaaS marketing, with a proven track record in demand generation, field marketing, and event management.
Strong leadership skills with experience in building and managing teams.
Good knowledge of the digital space.
Experience with marketing automation and CRM tools (for example, HubSpot, Marketo, Eloqua, Pardot, Salesforce).
Excellent oral and written communication skills, with the ability to create and pitch compelling marketing materials; strong creative problem-solving skills.
Extraordinary attention to detail.
Excellent event planning and execution skills.
The ability to maintain a positive attitude and thrive in a fast-moving environment.

Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
Help build the team you want to work with and enjoy rewarding referral bonuses.
Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
From global retreats to team-building activities, expect year-round events that turn into lifelong memories.

Senior Marketing Specialist – UK, Nordics

Key skills