Develop, execute, and monitor digital trade marketing strategies to strengthen the presence of proprietary brands across online channels (website, app, partner platforms, and other digital platforms).
Create and optimize communication plans, campaigns, and activations that increase conversion and expand the share of proprietary brands in the digital environment.
Manage product content (SEO, product detail pages/specifications, photos, descriptions, attributes), ensuring standardization, performance, and adherence to brand guidelines.
Analyze performance data (sell-out, traffic, CTR, conversion rate, elasticity, share) to identify improvements and opportunities for growth.
Collaborate with internal teams and external vendors to ensure flawless campaign execution, budget alignment, tactical negotiations, and optimization of the promotional calendar.
Monitor competitors, market trends, and consumer behavior in digital channels, turning insights into actionable initiatives.
Lead special projects, including launches, enhancements to the purchase journey, and category optimizations.

Bachelor's degree
Required: proficiency with Office tools (Excel, PowerPoint, etc.) and Power BI reporting
Preferred: courses and/or experience in Trade Marketing for digital channels

Medical insurance (monthly payroll cost + copayment)
Dental insurance
ID Conecta — telemedicine at no cost to the employee
Pharmacy benefit
Therapy
Physical health and wellness platforms
On-site cafeteria
Commuting allowance – 3% (transportation voucher)
Complimentary shuttle service departing from Osasco bus terminal, Lapa station (Line 7 Ruby) and the metro stations Butantã, Tatuapé, Santo Amaro and Largo Taboão da Serra
Life insurance
Gympass
On-site gym at headquarters
RD University
NiveRD — additional day off
Profit-sharing (PLR)
Flexible schedule
Hybrid work model 4x1 (4 days on-site / 1 remote)
Christmas hamper

Senior Digital Trade Marketing Analyst – Proprietary Brands

Key skills