Senior Strategist, Lifecycle Marketing – Klaviyo Expert

Role Overview

• Develop lifecycle marketing strategies for assigned ecommerce client accounts
• Create strategic roadmaps aligned to client goals, historical performance, and scoped service hours
• Identify lifecycle initiatives including automated flows, campaign strategies, segmentation frameworks, experimentation plans, and cross-channel opportunities
• Evaluate retention program performance and recommend improvements that drive measurable growth
• Serve as a strategic advisor for assigned client accounts
• Lead client strategy discussions and presentations
• Provide guidance on lifecycle marketing best practices and platform capabilities
• Address complex strategic questions and recommend solutions that support long-term client success
• Analyze lifecycle marketing performance data and translate results into actionable recommendations
• Develop reporting and presentation materials that communicate performance insights and strategic opportunities
• Identify performance drivers, emerging risks, and growth opportunities within lifecycle programs
• Monitor scope of services for assigned accounts to ensure recommendations align with contracted hours and priorities
• Identify potential scope risks or resource constraints and communicate recommendations to the company contact
• Collaborate with internal team members supporting assigned accounts to ensure alignment between strategy and execution
• Review lifecycle initiatives and campaign strategies to ensure alignment with overall program strategy and client objectives
• Provide feedback that supports accuracy, brand consistency, and lifecycle marketing best practices
• Identify opportunities to improve program performance and execution quality

Requirements

• All applications, resumes/ CV, responses must be in English
• 5 to 7 years of experience managing retention marketing programs for DTC ecommerce brands
• Demonstrated experience developing lifecycle strategies across email, SMS, CRM, and loyalty programs
• Extensive experience working with Klaviyo is required
• Strong experience managing and optimizing retention programs
• Experience working with Shopify or supporting Shopify-based ecommerce brands
• Strong understanding of lifecycle marketing analytics and performance reporting
• Ability to translate performance data into actionable marketing strategies
• Strong client communication and presentation skills
• Ability to work independently while collaborating with distributed teams
• Agency experience is a plus
• Bachelor’s degree or equivalent professional experience **

Benefits

• This role is structured as an independent contractor engagement.
• Contractors are not eligible for company-sponsored benefits including health insurance, retirement plans, paid time off, bonuses, equity, or other employee benefit programs.
• Compensation will be discussed during the interview process and will depend on the contractor’s experience, qualifications, and proposed hourly rate.
• The engagement may require up to 40 hours per week.