Develop, launch, manage and optimize multichannel digital advertising campaigns across platforms such as Google Ads, LinkedIn Campaign Manager, Meta and other relevant channels
Separate paid media performance, budget allocation, targeting strategies and campaign optimization to maximize lead quality and conversion rates
Continuously monitor campaign performance and identify opportunities to improve efficiency, engagement and pipeline contribution
Develop audience targeting, segmentation, retargeting and account-based marketing strategies
Collaborate with internal stakeholders to align campaign strategy with business objectives, product priorities and go-to-market initiatives
Analyze competitive positioning, digital trends and campaign performance to identify new growth opportunities
Design and maintain executive-level reporting dashboards for internal stakeholders, leadership teams and external partners
Develop scalable reporting frameworks to measure marketing performance, attribution, campaign effectiveness and pipeline contribution
Translate complex marketing and business data into actionable insights and strategic recommendations
Improve visibility into lead generation performance, funnel health, customer acquisition trends and return on investment
Establish reporting standards, KPIs and performance benchmarks for marketing initiatives
Work with sales and leadership teams to improve forecast accuracy and performance measurement

5+ years of experience in digital advertising, performance marketing, demand generation or marketing analytics
Deep understanding of digital advertising platforms including Google Ads, LinkedIn Campaign Manager, Meta Ads and related performance channels
Strong analytical mindset with experience building dashboards, reports and performance measurement frameworks
Experience with CRM systems, marketing automation platforms, lead development and email marketing
Solid understanding of conversion optimization, customer journeys and marketing funnel management
Experience running A/B tests on ad campaigns, landing pages, workflows or digital experiences
Knowledge of SEO principles, website analytics and user experience optimization
Experience working with analytics and reporting platforms such as Google Analytics, Looker Studio, HubSpot, Salesforce or similar tools
Ability to translate data into strategic recommendations and business decisions
Strong communication and stakeholder management skills
Highly organized with the ability to manage multiple initiatives simultaneously

Employer-paid 100% health benefits
RRSP match/contribution to invest in your future
Flexible work: remote, hybrid and on-site options with offices in Gatineau and Montreal
Generous paid time off
'Internal Talent First' philosophy, ensuring learning and growth opportunities within a scaling organization

Senior Manager, Performance Marketing – Analytics

Key skills