Field Marketing Manager

Role Overview

• Own the annual field marketing calendar, budget, and program roadmap, aligning initiatives to pipeline and revenue targets
• Design and execute a multi-format events program spanning trade shows, regional roadshows, community events, and partner activations
• Set and own field marketing targets for meetings booked and pipeline generated from events, and report on these weekly and monthly
• Own the full event lifecycle from pre-show outreach and audience targeting through on-site execution and structured post-show follow-up, ensuring every event generates pipeline, not just presence
• Design integrated event campaigns that connect in-person experiences with digital touchpoints, including email, paid, and social, creating a cohesive experience before, during, and after each event
• Serve as the primary field marketing partner to the SDR team and Account Executives, aligning on target accounts, outreach sequencing, and post-event follow-up
• Co-develop event-specific call campaigns and outreach sequences with the SDR Lead
• Attend and execute at key in-person events across North America, approximately 3 to 4 times per year, working alongside SDRs and AEs on-site
• Partner with Revenue Operations to ensure accurate Salesforce attribution, tracking, and reporting on field-sourced pipeline
• Lead end-to-end event logistics including vendor management, booth experience, staffing, and budget reconciliation
• Own the swag and merchandise program, including sourcing, inventory management, and ensuring the right materials are on hand for every event and activation
• Develop roadshow and community event formats from concept through execution, expanding the program beyond trade shows into new channels and audience segments
• Manage field marketing budget with discipline, tracking spend against pipeline outcomes

Requirements

• 3-6 years in field marketing, event management, or a closely related B2B SaaS marketing role, with demonstrated ownership of an events program
• Proven track record of driving pipeline and meetings from field programs; you measure yourself by outcomes, not activities
• Experience building or scaling a field marketing function, not just executing within one
• Strong collaborator with SDR and Sales teams who understands how the field motion works and how to make marketing programs work for them
• Hands-on experience planning and executing trade shows, roadshows, and multi-city events
• Proficiency with Salesforce, HubSpot, or equivalent CRM and marketing platforms, with comfort in attribution reporting and pipeline analytics
• Excellent project management skills with the ability to run multiple programs simultaneously without dropping details
• Experience managing field marketing budgets and reporting on program ROI
• Curiosity and enthusiasm for leveraging AI tools to improve marketing productivity, campaign personalization, and reporting workflows
• Knowledge of the dental or healthcare industry is considered an asset

Benefits

• Generous vacation time
• Wellness Fun
• Stocked office fridge
• RRSP matching
• ESOP (employee stock ownership program)
• Annual retreat
• Plus, your birthday off! (Who wants to work on their birthday?)
• And more