Growth Marketing Manager

LeadVenture is a market-leading SaaS provider of digital retailing and marketing solutions. They are seeking a Growth Marketing Manager to own the strategy and execution of revenue-driving campaigns, ensuring alignment across various teams and optimizing campaign performance.

Responsibilities:

• Shape Growth Strategy
• Partner with marketing leadership to turn GTM priorities into clear campaign strategies and focus areas
• Identify opportunities to improve pipeline and conversion within your assigned segments
• Recommend where to focus based on performance data and business goals
• Form and test hypotheses to improve engagement, conversion, and pipeline generation
• Own Campaign Strategy and Planning
• Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels
• Define campaign goals around pipeline, conversion, and revenue in partnership with marketing leadership
• Own segmentation, messaging, and channel mix across the customer journey
• Drive Cross-Functional Alignment
• Lead alignment across Marketing, Sales, BDR, and channel teams on strategy, targets, and execution
• Treat BDR as a core campaign channel and align outbound messaging, targeting, and timing
• Make sure campaigns launch with clear ownership, timelines, and alignment
• Lead Campaign Delivery
• Own timelines, briefs, and coordination across creative and channel execution
• Make sure all assets and messaging match your target segments and campaign strategy
• Move things forward by identifying and clearing bottlenecks across teams
• Own Performance and Optimization
• Track campaign performance across the full funnel from engagement to pipeline to revenue
• Run regular performance reviews and drive optimization decisions
• Use data to sharpen strategy and improve outcomes over time
• Continuously improve targeting, messaging, and channel effectiveness
• Leverage Partner Channels
• Bring partner and OEM channels into campaign strategy where it makes sense
• Expand reach and drive pipeline through co-marketing programs

Requirements:

• 4 to 7 years in demand generation, campaign management, or growth marketing
• Hands-on experience building and executing multi-channel B2B campaigns
• Strong understanding of funnel metrics, segmentation, and conversion
• Experience working closely with Sales, BDR, and cross-functional teams
• Data-driven with a clear focus on pipeline and revenue impact
• Working knowledge of marketing automation, ABM or intent platforms, and outbound or data tools