Driving execution of key initiatives for America’s field marketing strategy and delivering measurable impact
Supporting local pipeline generation needs of the regional sales team, inclusive of strategic accounts
Understanding the local sales go-to-market motion to execute marketing plan aligned to the sales and marketing priorities and pipeline targets
Owning end-to-end execution of assigned field marketing events by building a strong pre, during and post-event framework to drive success
Working closely with sales leaders and AEs to ensure alignment and successful execution
Managing and optimizing marketing investments, inclusive of serving as the NAMER subject matter expert on the procurement process (onboarding suppliers, purchase order creation, etc)
Tracking campaign results to drive pipeline generation and pipeline conversion
Coordinating with MarOps for SFDC campaign code creation
Creating SalesLoft cadences (or other sales templates) to help sales and SDRs promote event registration, customer meetings and support lead follow-up
Working with the corporate team to update the company website with major event listings
Assisting in publishing organic social media posts (e.g., LinkedIn) to drive event awareness; in partnership with social team
Maintaining detailed marketing calendar

Bachelor’s degree in Marketing or business field
2+ years of experience in field marketing or event management
Experience working with sales teams to drive marketing program success
Previous experience of working within a cloud and or business software industry is desirable
Previous experience working with partners is desirable
Ability to learn and use tools like Salesforce, Marketo, Bizzabo, Zoom Webinars, SalesLoft, Wrike, Excel, Word, PowerPoint; prior experience is a plus

Field Events Specialist

Key skills