About this role

Oversee strategic positioning and go-to-market execution of new products and solutions
Lead creative team in positioning and promoting the Vericast Brand
Develop differentiated product positioning, messaging frameworks, and value propositions
Ensure consistent messaging across campaigns, content, events, and sales materials
Manage end-to-end go-to-market planning for new products and strategic initiatives
Mentor and develop creative team members

Bachelor’s Degree in Marketing, Communications or related field (required)
8–12+ years of experience in product marketing, B2B marketing, financial services, fintech, SaaS, or related industries
Demonstrated ability to manage external partnerships and negotiate contracts
High degree of professionalism and confidence working with executives, SMEs, and cross-functional teams
Ability to manage multiple priorities, deadlines, and cross-functional initiatives
Experience with GTM launch strategies
Experience with the creative development process from concept through implementation

Marketing Director

Key skills