Director, Product Marketing

Foundant is a mission-driven organization that empowers various entities by managing their data and workflows through comprehensive software solutions. The Director of Product Marketing will lead the go-to-market strategy, product positioning, and sales enablement across a complex product portfolio, ensuring clarity and focus in messaging and execution.

Responsibilities:

• Own product marketing release strategy across multiple products, solutions, and market segments
• Develop and refine positioning, messaging, and value propositions that clearly differentiate products in competitive markets
• Balance short-term launch execution with long-term portfolio and platform narratives
• Bring structure and cohesion to product lines shaped by mergers or acquisitions
• Lead end-to-end GTM marketing planning for new product releases and launches, major enhancements, and market expansions
• Build comprehensive GTM packages for internal and external use, including:
• Launch plans and timelines
• Sales enablement materials (decks, battlecards, talk tracks, FAQs)
• External messaging, and promotional schedules
• Direct ownership of key written assets such as product page copy, brochures, campaign emails, and launch messaging
• Partner closely with Demand Generation and Client Marketing to ensure launches are supported by strong, coordinated campaigns
• Work deeply embedded with Sales to understand buyer needs, target markets, objections, and deal dynamics
• Enable Sales with clear messaging, toolkits, and training that improve confidence and conversion
• Collaborate really closely with Product and Product Management to influence roadmap discussions, market prioritization, messaging and launch readiness
• Serve as a product evangelist internally, ensuring teams understand not just what the product does, but why it matters to prospects and clients
• Act as the external advocate for the product, through clear positioning and messaging of value, customer storytelling, and participation in events, conferences, webinars, or briefings as needed
• Gather and synthesize market, customer, and competitive insights to continuously sharpen messaging and GTM strategy

Requirements:

• 5+ years of experience in progressive roles in product marketing, ideally within a fast-growing B2B or SaaS company
• Proven experience navigating rapid growth, acquisitions, or mergers, and successfully marketing products through periods of change
• Demonstrated ability to manage multiple products, segments, and launches simultaneously without losing clarity or momentum
• Strong track record of building and executing successful GTM strategies—from internal enablement to external market activation
• Exceptional communication skills, with the ability to influence and align stakeholders across Product, Sales, Marketing, and Leadership
• Exceptional writing and copy writing and editing skills, with experience producing polished, high-performing product marketing content
• Experience working together with Demand Gen, Client Marketing and Client Success to drive adoption, pipeline, and growth
• Highly organized, strategic thinker who can zoom out to the big picture while driving crisp execution
• Comfortable operating in ambiguity and energized by complexity and scale