Develop comprehensive marketing project plans, campaigns and activities with clear timelines, deliverables, and milestones
Define project scope, goals, and deliverables to support business objectives
Ensure projects meet deadlines and stay within budget, adjusting as necessary for unforeseen issues
Identify potential bottlenecks and implement solutions to ensure smooth progress
Work closely with cross-functional teams including business divisions, creative and content teams, digital teams and others in marketing operations to define project scope, goals, and deliverables
Foster cross-functional collaboration and communication among team members to ensure alignment and efficiency in project execution
Serve as a central point of communication for all stakeholders involved in the project
Ensure project reporting is communicated effectively to all stakeholders
Manage projects concurrently, identifying and elevating resource constraints, roadblocks and deliverables
Allocate resources, assign tasks, and coordinate team efforts to execute the project
Identify potential risks and develop contingency plans to mitigate issues that may arise
Ensure project expenses and budget are proper allocated and measured, and report on project progress, budget expenditure, and performance metrics
Develop standards and processes to increase efficiency of marketing projects
Ensure tracking and analyze marketing activity performance metrics, such as engagement rates, conversion rates, and ROI are setup and communicated
Partner with analytics team to prepare and present reports on marketing activity results to clients, highlighting successes and areas for improvement
Work with teams to use performance data to adjust strategies and improve marketing outcomes
Conduct post-project evaluations to determine overall success and areas for improvement
Analyze global marketing data to measure effectiveness and identify trends
Requirements
Bachelor’s degree in Marketing, Business Administrator or a related field
3+ years of experience in project management, preferably in related marketing activities
Experience in designing and implementing corporate communications programs, preferably within a global business context