Marketing Manager

Role Overview

• Manage the planning of CRM campaigns across Primo’s portfolio of brands.
• Develop and manage customer journeys to deliver personalized and relevant content.
• Maintain the CRM calendar, aligning messaging across campaigns, product launches, and seasonal initiatives.
• Collaborate with brand teams to ensure content reflects brand voice, drives engagement, and complies with legal and privacy requirements, managing the routing of proofs through brand and legal.
• Monitor CRM KPIs (open rates, CTRs, conversions) and provide actionable insights to continuously improve performance.
• Oversee the day-to-day management of Rewards Drop, ensuring seamless user experience, tracking bugs fixes and flagging optimization opportunities.
• Manage the execution of digital promotions to increase member enrollment, retention, and engagement with the program, such as sweepstakes, special promotions, and retailer programs.
• Partner with agency team to track loyalty performance metrics (active members, redemptions, repeat purchase behavior).
• Manage routing and approvals of new rewards quarterly.
• Support the execution of national and regional sweepstakes across digital channels (email, social media, websites, paid media).
• Coordinate cross-functional teams to ensure timely delivery and compliance with all regulatory requirements.
• Coordinate central hub of sweepstakes and promotions collateral including key visuals, sweepstakes rules, winner details, and promotion SOWs.
• Coordinate post promotion wrap report collaborating with cross functional teams (web, social, loyalty, CRM, event, and partnerships when applicable).
• Assist Associate Director of Strategy and Activation as a connector between brand marketing, creative, legal, analytics, and external partners to ensure cohesive execution.
• Manage vendor relationships for CRM platforms, loyalty technologies, and sweepstakes administration.
• Maintain compliance with data privacy laws (GDPR, CCPA) and company policies.

Requirements

• 3–5 years of digital marketing experience, preferably with CRM, loyalty, or promotional campaign management.
• Proven experience driving first-party data growth through multi-channel digital campaigns.
• Solid grasp of email marketing best practices, data privacy laws, and compliance requirements.
• Excellent project management skills with the ability to juggle multiple initiatives simultaneously.
• Analytical mindset with a passion for measuring performance and optimizing strategies based on insights.
• Strong communication and collaboration skills to work cross-functionally and with external partners.
• Problem-solving aptitude.
• Analytical mind with a business acumen.
• Excellent communication skills.

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• Paid parental leave