Manage the planning of CRM campaigns across Primo’s portfolio of brands.
Develop and manage customer journeys to deliver personalized and relevant content.
Maintain the CRM calendar, aligning messaging across campaigns, product launches, and seasonal initiatives.
Collaborate with brand teams to ensure content reflects brand voice, drives engagement, and complies with legal and privacy requirements, managing the routing of proofs through brand and legal.
Monitor CRM KPIs (open rates, CTRs, conversions) and provide actionable insights to continuously improve performance.
Oversee the day-to-day management of Rewards Drop, ensuring seamless user experience, tracking bugs fixes and flagging optimization opportunities.
Manage the execution of digital promotions to increase member enrollment, retention, and engagement with the program, such as sweepstakes, special promotions, and retailer programs.
Partner with agency team to track loyalty performance metrics (active members, redemptions, repeat purchase behavior).
Manage routing and approvals of new rewards quarterly.
Support the execution of national and regional sweepstakes across digital channels (email, social media, websites, paid media).

3–5 years of digital marketing experience, preferably with CRM, loyalty, or promotional campaign management.
Proven experience driving first-party data growth through multi-channel digital campaigns.
Solid grasp of email marketing best practices, data privacy laws, and compliance requirements.
Excellent project management skills with the ability to juggle multiple initiatives simultaneously.
Analytical mindset with a passion for measuring performance and optimizing strategies based on insights.
Strong communication and collaboration skills to work cross-functionally and with external partners.
Problem-solving aptitude.
Analytical mind with a business acumen.
Excellent communication skills.

Marketing Manager

Key skills