Strategic planning, management and scalable development of Google campaigns in the premium D2C segment
Precise targeting of affluent, discerning audiences with a clear premium positioning
Independent management of large advertising budgets with a focus on profitability, new-customer ROAS and sustainable growth
Development and continuous optimization of high-quality funnel structures, including conversion-driven, mobile-optimized landing pages
Close collaboration with the creative team and founders to develop high-performing static and video ads
KPI-driven analysis and data-based optimization across the entire customer journey in the premium segment
Continuous testing of creatives, hooks, keywords and audiences while preserving brand aesthetic and positioning

Several years of solid performance marketing experience (Google) for high-priced D2C brands — we are explicitly looking for candidates with a background in premium beauty, jewelry, fashion, interior, etc.; no mass-market or discount background
Proven track record scaling brands in the luxury or premium segment
Deep understanding of the psychology of affluent consumers and their decision-making processes
Confident in independently managing and profitably scaling larger advertising budgets
Strong analytical skills and excellent understanding of KPIs, ROAS and funnel mechanics
Entrepreneurial mindset, loyalty and a positive attitude
High sense of responsibility, commitment and intrinsic motivation

High flexibility and remote / home-office option
Autonomous work with genuine scope to shape the role
Direct impact on scaling a fast-growing medical luxury brand
Short decision-making paths and close collaboration with the founders and graphic designers
Above-average growth potential based on performance
Long-term perspective in an ambitious, expanding company

Google Ads Manager – Growth Strategist

Key skills