Lead Marketing Manager

Role Overview

• You provide functional leadership of the LIMITD marketing team (Social Media + Marketing Project Management) and oversee all cross‑brand initiatives.
• You develop the overarching marketing strategy for our brands and ensure that social media, campaigns, launches, creator integrations and events work together seamlessly.
• You are responsible for planning, executing and continuously improving content and brand strategies for our brand accounts.
• You coordinate internal teams as well as external partners, service providers and agencies (e.g., for events, production, creator collaborations and POS marketing).
• You actively shape the strategic direction of our brands — from positioning and target audience communication to the development of creative, cross‑platform initiatives.
• You are responsible for budget and resource management across all marketing projects.
• You produce reports, performance analyses and presentations for internal and external stakeholders.

Requirements

• A completed university degree with a focus on marketing, media management, communications or a comparable background.
• Several years of professional experience in marketing, brand management, social media or campaigning — ideally in the creator, startup or FMCG environment.
• Familiarity with common social media platforms (particularly TikTok, Instagram & YouTube) and an understanding of the mechanics of the creator economy.
• Experience leading projects or teams and the ability to manage multiple brands and campaigns simultaneously.
• Strong communication skills, a solution‑oriented approach, team player mentality and high personal drive.
• Hands‑on mentality, strong initiative and a friendly, balanced demeanour.
• Structured and reliable working style with a willingness to take responsibility.
• Flexibility and resilience, and openness to occasional business travel.
• Experience working with influencers, event coordination, POS marketing or content production is a plus.
• Excellent German and English skills, both written and spoken.
• Confident user of MS Office (especially PowerPoint and Excel).

Benefits

• Fair compensation package with 28 days of annual leave, a monthly lunch allowance, a public transport subsidy, an Urban Sports Club membership and additional benefits.
• Flexible working hours with flexitime and options for remote work.
• Daily provisions of fresh fruit, muesli, drinks and snacks.
• Modern workplace in our office in the heart of Kreuzberg with good transport connections.
• Opportunities for professional development through individual training and career development programs.
• Startup atmosphere with flat hierarchies, an open feedback culture and a great team.
• Team events and shared experiences — from lunches and evenings on our rooftop terrace to regular events that create memorable moments.