Define and execute the overall marketing strategy to support company growth, market expansion, and revenue objectives.
Lead the evolution of the SplitMetrics brand across the US and Europe, including positioning, messaging, market narrative, and brand awareness.
Own demand generation and pipeline growth across Mid-Market and Enterprise segments.
Drive go-to-market strategy and execution for existing products, new product launches, and portfolio-wide initiatives.
Build and scale product marketing capabilities, ensuring clear communication of product value, differentiation, and customer outcomes.
Own the website experience, conversion funnels, SEO/AEO strategy, and conversion rate optimization initiatives.
Lead content strategy, creation, and distribution across the customer journey to support awareness, demand generation, and product adoption.
Drive PR, thought leadership, industry visibility, events, and strategic partnerships, including relationships with key ecosystem partners.
Partner closely with Product, Sales, and Customer Success to align growth initiatives and maximize business impact.
Lead, develop, and scale a high-performing marketing organization.

10+ years of B2B SaaS marketing experience, including 5+ years of experience leading marketing teams in high-growth technology companies.
Strong experience across demand generation, brand, content, and GTM strategy.
Demonstrated experience leveraging AI to improve marketing effectiveness across demand generation, content, growth, and go-to-market initiatives.
Experience marketing multi-product platforms or product ecosystems is a strong plus.
Track record of building marketing programs that drive pipeline and revenue growth.
Strong analytical mindset, comfortable with metrics, attribution and use of data to improve performance and efficiency.
Excellent leadership, communication, and stakeholder management skills.
Fluent written and spoken English (C1+).

Vacation and public holidays following your country's regulations. Additional PTOs annually for personal rejuvenation.
Medical insurance or health care compensation. Paid sick leave to prioritize your well-being.
Top online/offline conferences and mobile industry events. Internal courses for continuous professional development.
Micro-management-free and supportive management style. Semi-annual performance review sessions. New career opportunities through our internal mobility program.
Corporate online events and offline team retreats. Collaboration between teams through shared OKRs. Environment conducive to open dialogue and constructive feedback.
Flexible working schedule for a better work-life balance. Remote-first working environment.
Coworking costs coverage program. Office hubs in key locations for a convenient and productive work environment.

VP of Marketing

Key skills