Build and lead the EMEA field marketing strategy aligned with sales goals and territory needs.
Develop and execute regional campaigns including in-person and virtual events, executive programs, and account-based initiatives, in close collaboration with the Growth Marketing team.
Align tightly with EMEA sales leadership to prioritize target accounts, territories, and pipeline acceleration strategies.
Drive customer advocacy and expansion through targeted programs, testimonials, case studies, and references.
Partner with Customer Success and Product Marketing to support onboarding, retention, and upsell initiatives.
Work closely with partner marketing to define and execute the strategy for EMEA, in collaboration with the Strategic Partner team.
Create joint campaigns and programs with key partners (e.g., cloud providers, resellers, SI/channel).
Manage, mentor, and grow a high-performing team.
Partner with Brand, Content, and Growth Marketing leaders.
Bring strong planning, pipeline forecasting, and budget discipline to ensure team efficiency and ROI.

10+ years in B2B marketing with 5+ years leading field, customer, and/or partner marketing teams.
Proven success partnering with regional sales leaders and building programs that drive revenue.
Experience in high-growth B2B SaaS , ideally with a mix of enterprise and mid-market go-to-markets.
Deep understanding of account-based marketing, executive engagement, and multi-channel field programs.
Comfortable working in a matrixed environment with global campaign, content, and partner marketing teams.
Data-driven mindset with experience managing regional budgets and performance metrics.
Excellent communicator and team leader who can inspire and develop talent.

Hybrid work model – 2 days at the office, 3 days remote
RTT days – ~10 extra days off per year
Meal vouchers (SWILE) + free snacks & coffee
Yoga classes
Take a mindful break in our Paris office
Supportive parental leave and family moments — yes, even a Christmas party for your kids !
Health insurance (ALAN) – 60% covered + full life & disability cover
Afterworks, team celebrations & seasonal parties
Equipment of your choice
French & English lessons , professional development & access to Leeto CSE

Director, Field & Customer Marketing EMEA

Key skills