CRM Campaign Coordinator

Role Overview

• Campaign Planning, Build and Deployment: Design, build, and manage complex multi-channel campaigns (email, web pages, push, in-app, social) using Eloqua’s tools and capabilities
• Develop and maintain automated campaign workflows to optimise campaign performance and ultimately enhance the fan experience
• Troubleshoot technical issues, identify opportunities for optimisation, and implement best practices for campaign deliverability, engagement, sales and segmentation
• Champion a test and learn approach, ensuring each campaign has a clear objective and clear hypothesis that is being challenged
• Work closely with the Campaign Manager and wider Fan Engagement team on the outbound comms calendar to ensure campaigns are resourced, planned and built on time
• Support the implementation and deployment of dynamic content and personalised creative solutions, including Movable Ink experiences, ensuring timely delivery and alignment with campaign objectives.
• Campaign Reporting and Recommendations: Own the delivery of weekly, monthly and campaign-specific reporting that provides clear performance analysis, audience insights, trend identification and actionable recommendations.
• Translate campaign and behavioural data into strategic insights that support fan engagement, retention and revenue growth objectives.
• Champion a test-and-learn culture by defining hypotheses, analysing outcomes and sharing learnings with stakeholders.
• Technology Development and Recommendations: Champion the integration of new customer data into the wider technology stack to further improve the quality of the data available for campaigns
• Work with internal stakeholders to grow the number of data collection points across the SailGP ecosystem and the depth of data collected at each point.
• Work with the Campaign Lead and Tech teams to identify tech solutions that will capture increased data from SailGP fans
• eg, through gamification, polls and quizzes
• Digital Product Management: Responsible for development of SailGP Digital Marketing Products including App, Web, Micro-Sites, to increase digital traffic, data collection and brand awareness in key territories
• Be a key stakeholder re product development, inputting from a fan experience perspective for content management, strategy, UX/UI and fan engagement
• Support Digital Product development cycles and launches, using project management tools (Jira) to track responsibilities and action content and CMS updates in a timely manner.
• Provide clear UX, content and fan journey feedback on digital product updates, webpage developments and campaign landing experiences.
• Cross-Functional Collaboration & Knowledge Sharing: Build strong collaborative relationships across Marketing, Product, Technology and regional teams to improve campaign effectiveness and fan engagement outcomes.
• Share campaign learnings, technical innovations and workflow improvements with stakeholders and wider teams.

Requirements

• Extensive experience in campaign deployment role
• client or agency side
• managing lifecycles and high volume campaigns
• Experience driving growth (data records and revenue) from a complex database with highly personalised communications
• Specialist knowledge of marketing technology/automation platforms
• eg, Eloqua
• Specialist knowledge of headless content management systems
• eg, Contentful
• Ability to understand data to drive changes in fan behaviour
• Able to prioritise workload in a high output environment
• Able to filter high volumes of information to focus on key insights
• Specialist knowledge of communication channels
• email, push, in-app, web, social
• Personable with ability to persuade and influence stakeholders
• Collaborative and influential communicator in-person and virtually
• Display self-motivation and a self-starter mentality
• Fan centric mindset
• Inquisitive personality and able to draw inspiration and recommendations from external sources
• A confident and collaborative team player, with energy and enthusiasm to active results
• Strong communication skills both internally and with external stakeholders
• Awareness and passion for the sports industry
• Technically proficient – able to learn new tools and platforms quickly.

Benefits

• Hybrid working model with a minimum of 3 days per week in the London Office