Staff Product Manager – Phone Numbers, A2P

Role Overview

• Own the vision, strategy and execution for HighLevel’s A2P, Compliance and Phone Number platforms.
• Define and drive the roadmap for messaging trust, registration, compliance and number management products.
• Lead the evolution of A2P registration experiences, reducing customer onboarding friction while maximizing approval and activation rates.
• Build scalable systems that support brand registration, campaign registration, vetting, compliance monitoring and carrier approvals.
• Own the end-to-end lifecycle of phone numbers, including procurement, provisioning, assignment, porting, verification, compliance status and decommissioning.
• Partner with telecom providers and carrier partners to expand global number availability and communication capabilities.
• Drive improvements in registration success rates, campaign health and compliance outcomes.
• Develop scalable frameworks for managing carrier policies, regulatory requirements and phone numbers best practices across regions.
• Collaborate with Legal, Compliance, and Operations teams to ensure HighLevel remains ahead of evolving communication regulations and industry standards.
• Define policies and product experiences that reduce spam, abuse, fraud, and messaging violations across the platform.
• Create visibility into registration funnels, approval timelines, deliverability metrics, number utilization, and compliance performance.
• Lead initiatives that improve customer self-service capabilities for registrations, phone numbers, and compliance management.
• Drive automation across compliance workflows, exception handling, document verification, and approval processes.
• Partner with Support and Customer Success teams to reduce customer friction and accelerate issue resolution.
• Establish and monitor key platform KPIs including registration conversion, approval rates, compliance health, number utilization, deliverability, and operational efficiency.
• Act as the subject matter expert and product leader for messaging compliance, A2P registration, and phone number management across HighLevel.
• Own the customer verification and trust onboarding experience for communication products, including KYC, identity verification and business validation workflows.
• Drive the evolution of verification systems that support compliant access to messaging, telephony and regulated communication capabilities.
• Partner with Persona KYC platform to establish scalable frameworks for customer identity verification and fraud prevention.
• Improve verification completion rates, approval times, and onboarding conversion while maintaining compliance and risk standards.

Requirements

• 12+ years of total experience, including ownership of communications, telecommunications, compliance or platform infrastructure products.
• Deep understanding of A2P messaging ecosystems, including 10DLC, toll-free messaging, short codes, sender registration frameworks and carrier compliance requirements.
• Proven experience building products that operate within regulated or policy-driven environments.
• Strong understanding of phone number lifecycle management, including provisioning, porting, assignment, verification and inventory management.
• Experience working directly with communication providers, telecom operators, aggregators, or messaging platforms.
• Demonstrated success translating complex regulatory requirements into scalable product experiences.
• Strong knowledge of messaging deliverability, sender reputation, trust frameworks, and anti-abuse mechanisms.
• Experience building onboarding, verification, registration, or compliance workflows at scale.
• Excellent analytical skills with the ability to leverage data to identify bottlenecks, improve approval rates, and drive operational efficiency.
• Strong stakeholder management skills with experience influencing engineering, operations, legal, and executive teams.
• Ability to balance customer experience, regulatory requirements, operational complexity, and business outcomes.
• Exceptional communication skills with the ability to simplify complex compliance and telecommunications concepts for diverse audiences.

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Opportunities for professional development