Build and develop the German sales territory from the ground up.
Identify and target relevant accounts across large-scale food service, catering, stadiums, arenas, event venues, and multi-site hospitality operators.
Own the full sales cycle from first contact to negotiation and closing.
Build relationships with referral partners, resellers, hospitality consultants, technology partners, and relevant industry stakeholders.
Represent Digifood in the German market and develop visibility within the target ecosystem.
Work closely with leadership on market strategy, deal structuring, and key opportunities.
Position a combined SaaS, POS, and integrated payments proposition to operational, technical, financial, and procurement stakeholders.
Support responses to tenders or formal procurement processes where relevant.
Lay the commercial foundation for future growth across Germany and Central Europe.

10+ years of experience in B2B sales, business development, partnerships, or commercial leadership.
Strong experience selling into the German market.
Existing network in one or more of the following sectors: food service, catering, hospitality, stadiums, arenas, event venues, leisure, institutional catering, or multi-site hospitality.
Proven ability to open new markets, build new territories, or generate pipeline from scratch.
Experience managing complex B2B sales cycles with multiple stakeholders.
Strong hunter mentality: able to self-source pipeline without relying on inbound leads or BDR support.
Experience with SaaS, POS, payments, hospitality technology, food service software, or adjacent solutions is highly valuable.
Experience building reseller, referral, or channel partnerships is a strong plus.
Experience with tenders, RFPs, or formal procurement processes is a plus.
German fluency is essential.
Professional English is required.

Head of Sales, DACH

Key skills