Develop and execute channel marketing strategies to drive growth and increase market share.
Collaborate with channel partners to develop joint marketing programs and initiatives.
Create and execute demand generation campaigns to drive sales through channel partners.
Provide marketing support and resources to channel partners to enhance their sales efforts.
Conduct market research and analysis to identify channel trends, opportunities, and competitor activities.
Manage marketing budgets and measure the effectiveness of channel marketing initiatives.
Collaborate with cross-functional teams to align channel marketing efforts with overall business objectives.
Stay up-to-date with industry trends and best practices in channel marketing.

Proven experience of at least 3 years with Channel Marketing, B2B Marketing, or related roles.
Demonstrated success in developing and executing Channel Marketing strategies.
Minimum of 3 years experience with demand generation and lead generation strategies.
Knowledgeable with utilizing marketing automation platforms (Marketo) and CRM systems (Salesforce).
Strong understanding of distribution and partner channel dynamics.
Advance usage of MS Excel platform (V-Lookup, H-Lookup, Pivot Tables).

Senior Channel Marketing Specialist

Key skills