Lead the audience segment buildout within our licensed platform: collaborate with our data team to manage audience traits, event taxonomy, identity resolution rules, and apply integration architecture with ESP’s and downstream channels
Own the email marketing program end-to-end: campaign strategy, segmentation, automation flows, A/B testing cadence, and performance reporting
Establish and enforce data hygiene standards, CAN-SPAM and other compliance protocols, and unsubscribe/suppression management across sends and mailings
Collaborate with the data team to maintain a subscriber data governance framework: aid in defining what we collect, how we store it, and how it flows across the stack
Partner with the data team to align CDP data structures to the broader data roadmap and migration project
Drive a cohesive omni-channel strategy by aligning direct mail logistics with digital campaigns to ensure consistent audience targeting, personalization, and suppression.
Lead AI automation adoption across email and direct mail: deploy AI tools for, send-time optimization, predictive segmentation, A-b testing and performance analytics
Manage reporting dashboards that connect marketing channels for engagement to renewal rates, and revenue contribution
Evaluate and recommend additional MarTech tooling to support channel expansion and automation maturity
Serve as the internal subject matter expert on email and related CDP capabilities
Managerial responsibilities of one or more team members

6+ years in email marketing, growth marketing, or marketing automation
Hands-on experience with a CDP — Twilio Segment preferred
Direct experience with a marketing automation platform (specifically with Marketo, or HubSpot. Also Klayvio, Customer.io or equivalent)
Demonstrated ability to design and execute segmentation strategies using first-party behavioral and transactional data
Working knowledge of CAN-SPAM and other privacy regulations, email deliverability best practices, and list hygiene management
Experience working cross-functionally with data engineering, analytics, and product teams
Direct mail program experience or exposure to omnichannel orchestration
Experience in a subscription or auto-renew business model
Active, hands-on use of AI tools in a marketing workflow
Experience in a regulated or compliance-sensitive vertical (healthcare, education, financial services)
Solid familiarity with Marketo

Work from home with a company-provided MacBook and internet stipend
21 days of flexible PTO + your birthday + holidays (with flexible substitution)
½ day Summer Fridays Memorial Day to Labor Day
Comprehensive medical, dental, and vision group health insurance, flexible spending accounts, and more
401k match, professional development budget, robust wellness programs, pet insurance and many more perks and benefits

Senior Growth Marketing Manager – Technology

Key skills