Key skills
Product marketingDeveloper toolingData infrastructureAI/MLICP frameworksPersona-based messagingGTM strategiesAI fluencyData tools and ecosystemsGoAIMLOpenAIClaudeSaaSCommunicationSales
About this role
Retool is looking for a Senior Product Marketing Manager to lead their data & AI go-to-market strategy, which is critical for their growth. The role involves defining ICP personas, developing messaging, and conducting market research to support sales and marketing efforts.
Responsibilities:
- Define and maintain our data & AI ICP personas, value propositions, use cases, and segment-specific messaging
- Lead quarterly industry research across all ICPs and synthesize findings into actionable GTM intelligence for the broader team
- Develop and maintain messaging, campaign narratives, and BDR/DG maps and talk tracks
- Build win case studies and proof points across champion and/or buyer deals
- Create assets for field sellers on active deals and drive them through enablement for scale
- Work with demand gen, content, and enablement to activate messaging and associated GTM motions
- Own Retool’s coopetition positioning against code generation and ecosystem tools (including Claude, OpenAI, and others)
- Support the partnerships team with market context, messaging alignment, and partner-facing materials
- Partner with our Technical Customer Experience team on messaging support and internal and external deliverables
- Collaborate with partner marketing and revenue enablement on program kickoffs, planning, and execution
Requirements:
- 5+ years of product marketing experience at a high-growth B2B SaaS company, with meaningful time in developer tooling, data infrastructure, or AI/ML
- Demonstrated experience building ICP frameworks, persona-based messaging, and segment-specific GTM strategies
- Technical depth and AI fluency sufficient to understand how our platform works and how customers derive value from it
- Field credibility—you're comfortable supporting sellers on active deals and translating complex market dynamics into clear positioning
- World-class writing and communication skills; you can distill complexity into clarity for both technical and business audiences
- Strong affinity for data and operations teams, with a working understanding of the tools and ecosystems they rely on
- An insatiable intellectual curiosity and genuine interest in the AI-native software development space