Execute day-to-day management and optimization of paid social acquisition channels
Launch, monitor, and scale performance campaigns focused on driving Leads, FTDs, CPA, ROAS, and LTV
Actively manage and build campaigns inside ad platforms, including Meta Ads Manager, TikTok Ads Manager, Telegram Ads Manager, and X Ads
Implement testing frameworks for creatives, funnels, target audiences, bidding strategies, and landing pages
Analyze day-to-day campaign performance to provide actionable insights
Ensure tracking accuracy, monitor pixel implementation, and work with attribution models
Partner closely with creative, compliance, and product teams to design high-converting assets while adhering to strict forex/CFD marketing regulations

2–4 years of hands-on paid social experience
Solid understanding of the forex/CFD industry and trader acquisition funnels
BSc/BA in Marketing, Communications, Media, or a related field
Strong, hands-on expertise in Meta advertising
Practical experience navigating TikTok, Telegram, and X ad networks
Data-driven mindset with experience using tools like Power BI, Looker Studio, Google Analytics, and Excel
Practical familiarity with tracking tools, attribution setups, and analytics solutions like Google Tag Manager
Self-motivated, collaborative team player with strong communication skills
Total fluency in English
Must have legal authorization to work in Cyprus

Paid Social Media Specialist

Key skills