Define and drive the omnichannel MarTech roadmap aligned to commercial, medical, and patient strategies
Lead design and delivery across Veeva, Salesforce, and broader MarTech platforms, ensuring seamless integration across CRM, data, media, and patient services
Assess and evolve client ecosystems, leading platform migrations, integration improvements, and phased modernization efforts without disrupting in-market programs
Establish the operating model, governance, and workflows across teams and partners to enable efficient, compliant omnichannel delivery
Ensure solutions are built for regulated environments, incorporating consent, privacy (HIPAA, GDPR, CCPA), and MLR/PRC requirements from the start
Contribute to scoping, solutioning, and engagement models, with a strong understanding of procurement, SOWs, and complex stakeholder environments
Build and align cross-functional teams, and act as a senior advisor to leadership and clients on omnichannel maturity and opportunity.

12 to 15+ years of experience across MarTech, digital, omnichannel, or commercial technology, with strong pharma exposure
Hands-on experience delivering omnichannel solutions across platforms such as Veeva, Salesforce, Adobe, and related engagement, data, or consent tools
Strong understanding of journey orchestration, data integration, APIs, platform architecture, and real-time or near-real-time decisioning
Experience operating in regulated environments with clear knowledge of privacy, consent, compliance, and review workflows
Familiarity with commercial operations, field enablement, and the intersection of personal and non-personal promotion
Experience supporting large-scale transformation efforts, including ecosystem audits, phased roadmaps, platform migrations, and vendor transitions
Strong client-facing presence, with the ability to translate technical capability into business value.

VP, Omnichannel Martech

Key skills