Create engaging content that speaks to buyers' needs and pains, to accelerate the buyer's journey.
Collaborate with internal and external experts to produce relevant content while ensuring consistent messaging.
Influence the content strategy that supports corporate goals.
Build and maintain a content roadmap and blog editorial calendar.
Regularly track, measure, and optimize content based on AI Search Optimization (ASO) and traditional SEO best practices, advertising goals, engagement metrics, and marketing departmental goals.
Identify emerging trends to create relevant, engaging, and informative blog content.
Create content briefs and project management processes to manage the company’s stable of content creators, ensuring final delivery is on time and on-message.
Write and copyedit content that includes blogs, videos, infographics, case studies, and website landing pages.
Activate final content through internal and external channels.
Organize and manage Swimlane’s library of content.
Develop and execute a social media content strategy to drive engagement and increase brand visibility.
Manage and curate content across key social media platforms.

A bachelor's degree or equivalent experience.
4+ years of experience in B2B content marketing, preferably being part of a fast-growing B2B SaaS company.
General understanding of cybersecurity and the cybersecurity ecosystem, either through direct experience or education.
Proficient writing and content editing skills, with proven examples.
Strong communication and organizational skills, with the ability to align projects across multiple departments.
A creative mind that can turn a stale concept into a compelling story.
Ability to see and create derivative content from larger initiatives.
Experience communicating complex, large-scale concepts clearly and simply.
Collaborative personality with an open mind to feedback and input.
Interpersonal skills to interview customers, executives, and SMEs to pull out a unique angle.
Familiar with SEO and AI Search Optimization (ASO), with the ability to apply these strategies while creating content that will convert human readers and inform AI models.
Analytical thinker who’s driven by the measurable impact of content
Willing and excited to grow and change with the role, as well as a can-do attitude and a willingness to roll up your sleeves.
Experience managing content and audience engagement across major social media platforms.

Content Marketing Manager

Key skills