Collaborate with the content team, subject-matter and solution experts to create engaging, high-quality content (e.g. our yearly consumer trend report) for regional and global campaigns.
Repurpose and extend campaign assets into new formats to maximise their reach and lifespan.
Experiment with creative (digital) formats that attract new audiences and deepen engagement.
Assist with analysing the performance of campaign tactics and translate learnings into future optimisations.
Work closely with the Regional Activation Managers to better understand regional needs and support in shaping regional campaigns and assets, ensuring brand consistency.
Manage the Human8 blog, ensuring a strong, consistent wave of fresh, relevant content linked to our campaigns and evergreen content.
Optimise content for AEO and SEO performance in collaboration with the digital marketing team.
In collaboration with the digital marketing team, analyse blog performance.
Ensure quality, consistency and alignment with our brand positioning and tone of voice.
Support in the creation of PR/ editorial content.
Translate global campaigns, blog content, cases and editorial stories into social-first content that drives reach and engagement.
Support regions in adapting global content for local use while ensuring brand consistency.

Understanding of AEO, SEO and performance marketing principles to optimise content with digital marketers.
Excellent copywriting and storytelling skills, able to simplify complex topics into clear, engaging narratives.
Understanding of the insights/marketing industry and/or research fundamentals is a plus.
Good communication skills to inspire contributors and collaborate effectively with stakeholders.
Collaborative mindset, working seamlessly with experts, marketing colleagues and commercial teams.
Solid project management and time-management skills to keep multiple content streams moving.
Experience with digital marketing tools (e.g., WordPress, HubSpot) is a plus.

Content Activation Manager

Key skills