Brand Marketing Manager

Role Overview

• Strengthen and evolve the Springer Health+ and Adis brands to increase recognition, consistency, and market differentiation across global markets
• Act as a brand ambassador internally, driving alignment and consistency across teams
• Ensure a consistent tone of voice, messaging, and visual identity across all communications
• Support PR, external communications, conference activity, and industry engagement to raise brand visibility
• Lead thought leadership initiatives that enhance brand credibility, influence industry conversations, and support commercial growth
• Collaborate with scientific, editorial, and commercial stakeholders to develop high-quality, insight-led content
• Create compelling marketing assets, including white papers, reports, webinars, articles, case studies, and executive communications
• Translate complex scientific and healthcare topics into clear, engaging, audience-first content
• Embed AI-assisted tools to support content ideation, research, and scalability, ensuring accuracy and editorial quality
• Develop and execute integrated B2B marketing strategies that drive brand growth, engagement, and commercial impact
• Plan and deliver multi-channel campaigns across digital, content, events, email, social, and partner channels
• Develop targeted messaging and positioning for healthcare, pharmaceutical, and scientific audiences
• Use data and insights to measure campaign performance and optimise effectiveness
• Leverage AI-enabled marketing and analytics tools to improve audience targeting, efficiency, and impact
• Balance time and support between both external brands and between the SH+ global and local pillars
• Work closely with commercial, editorial, scientific, and product teams to align marketing activity with strategic goals
• Partner with sales and business development teams to support lead generation and client engagement
• Manage external agencies, freelancers, and creative partners where required

Requirements

• Ideally educated to degree level or equivalent combination of education and experience
• Experience in healthcare communications, scientific publishing, medical education, or a related field
• Proven ability to deliver integrated B2B marketing campaigns
• Strong content development and storytelling skills, particularly within scientific or healthcare contexts
• Ability to translate complex scientific concepts into clear, engaging marketing content
• Experience working with cross-functional stakeholders, including scientific and commercial teams
• Excellent written and verbal communication skills
• Strong project management and organisational skills
• Data-driven mindset, with experience analysing campaign performance and applying insights
• Interest in applying AI tools within marketing, content development, or research
• Familiarity with CRM, marketing automation, analytics, and digital marketing platforms (desirable)
• Experience using AI-powered tools to enhance marketing workflows and performance (desirable)
• Understanding of SEO, social media strategy, and content marketing best practices (desirable)

Benefits

• Professional development opportunities
• Flexible working hours