Principal Concept Artist

Role Overview

• Define and guide the creation of high-quality concept art across key content areas, including characters, environments, props, and visual storytelling elements.
• Work closely with the Art Director to interpret and extend the project’s visual vision, translating it into clear, actionable concept direction.
• Act as the primary concept point of contact within the project, ensuring alignment between Art Direction and concept delivery.
• Lead and support the concept team within the project, providing clear direction, feedback, and guidance to ensure consistent, high-quality output.
• Mentor and develop artists at all levels, supporting progression, capability building, and leadership growth where appropriate.
• Take creative briefs and explore a wide range of visual solutions, refining them into strong, production-ready directions.
• Establish and communicate clear visual targets, benchmarks, and supporting material to guide concept artists and downstream teams.
• Break down high-level creative direction into modular, production-ready concepts aligned with modelling, animation, design, and implementation requirements.
• Provide high-level feedback across teams, ensuring clarity, consistency, and alignment of concept work across all areas.
• Collaborate closely with design, production, and other art disciplines to ensure concept work supports gameplay, narrative, and technical constraints.
• Represent the concept discipline in project planning, reviews, and cross-team discussions, supporting alignment and decision-making.
• Support planning, scoping, and prioritisation of concept work in collaboration with Production and project leadership, ensuring alignment with delivery needs.
• Contribute hands-on concept work where appropriate to establish quality benchmarks and resolve complex visual challenges.
• Support teams in managing outsourced concept work, ensuring clear direction, effective feedback, and alignment with project standards.
• Identify and contribute to improvements in workflows, pipelines, documentation, and discipline practices, supporting efficiency, clarity, and quality across the project.

Requirements

• A strong portfolio demonstrating expert-level concept design across multiple disciplines and styles.
• Significant experience in senior or leadership-level concept art roles within the games industry.
• Exceptional artistic skill, with deep understanding of anatomy, composition, perspective, lighting, and visual storytelling.
• Proven ability to translate high-level artistic vision into clear, actionable concept direction.
• Strong understanding of how concept art supports modelling, design, gameplay, and narrative.
• Experience guiding and supporting teams to deliver high-quality concept work.
• Demonstrated ability to provide clear, constructive feedback that improves quality and clarity of output.
• Experience mentoring and developing artists, including supporting progression and capability building.
• Experience acting as a key point of contact or leading concept direction within a project.
• Strong communication and collaboration skills, with the ability to influence across disciplines.
• Strong problem-solving ability, able to resolve complex creative and production challenges.
• Experience working with outsourcing pipelines and supporting teams with external partners.

Benefits

• success-based annual bonus
• share option schemes
• life assurance
• private family healthcare
• flexitime working hours
• enhanced maternity/paternity leave
• in-house subsidised catering
• support with relocation
• Cycle to Work scheme
• free bike servicing
• social activities and events