Establish and enforce a rigorous QA framework for all automated and ad hoc player communications across email, SMS, push, in app, and web channels
Become the subject matter expert on all marketing materials, i.e. emails, pop-ups, and weblayers for accuracy, clarity, and consistency
Lead the campaign development process from creative requests to campaign set-up across various teams and platforms
Review all communication design, content and functionality for clarity, consistency and ease of use
Coordinate and manage creative requests and builds across platforms
Ensure that marketing content meets customer demands and expectations
Implement testing strategies to optimize business performance
Lead market, player, and product research initiatives to support strategic planning and competitive positioning
Analyze player behavior, game performance, and market trends to identify opportunities for growth and optimization
Produce high‑quality research reports and executive‑ready insights that influence product roadmaps and marketing strategies
Provide insights to help shape promotional strategies, player segmentation, and retention initiatives.

Attention to detail and experience with quality control are vitally important
Responsible, well organized, independent, ability to learn quickly, multi-tasking, excellent interpersonal skills, team player
3-5+ years of marketing experience preferred
5-8+ years of experience in data analytics, QA, research, or related fields; experience in online gaming, lotteries, or regulated digital industries is a strong asset
Ability to work both independently and collaboratively with cross-functional teams
Some travel required

Comprehensive Health, Vision, and Dental Insurance
Life Insurance & AD&D Insurance
401K Savings Program (With Competitive Corporate Matching for U.S. Employees)
Paid Vacation and Personal Time
Wellness and Employee Assistance Program (EAP) from Ulliance Life
Company-Provided Laptop and Cellphone
Career Development Opportunities including Ongoing Training and Professional Development Courses (Including the NPi Leadership Academy for Emerging Leaders)
Quarterly Profit-Sharing Program for All Employees Who Have Completed Six Months of Continuous Service
Fully Paid Parental Leave Program

Marketing QA and Research Analyst

Key skills