Develop and execute SEO strategies to increase organic traffic, visibility, and inbound lead generation
Conduct keyword research and build SEO-focused landing pages and content structures
Optimize the company website regarding conversion rates, user experience, messaging, positioning, and lead flow
Create and improve B2B marketing funnels for inbound and outbound lead generation
Build and optimize LinkedIn outbound acquisition systems and outreach campaigns
Support founder branding and prepare LinkedIn posts, educational content, and campaign ideas
Analyze discovery calls, sales calls, and customer meetings to identify customer pain points, objections, and recurring business challenges
Transform sales learnings into scalable content assets such as:
LinkedIn posts,
SEO articles,
landing pages,
YouTube concepts,
case studies,
lead magnets
Prepare and structure YouTube scripts and educational B2B content
Research industry trends, competitor positioning, and growth opportunities
Work closely with sales and product teams to improve lead quality and messaging
Support marketing automation initiatives and AI-supported workflows
Optionally edit short-form video content and create content snippets for social media and YouTube
Continuously analyze marketing performance and identify optimization opportunities across campaigns and funnels

Experience in digital marketing, growth marketing, or B2B marketing
Strong understanding of SEO, content marketing, and lead generation
Excellent written and verbal English skills (German is a plus)
Strong communication and analytical thinking skills
Ability to understand complex business processes and explain them in a simple and structured way
Experience with LinkedIn outreach, personal branding, or outbound campaigns is a plus
Experience with CRM systems, marketing automation tools, or AI tools is highly appreciated
Strong ownership mentality and self-driven work style
Ability to work independently and execute quickly in a fast-moving environment
Structured, organized, and performance-oriented mindset
Interest in automation, AI, SaaS, and operational business systems
Experience with video editing, YouTube content, or short-form content creation is a plus
Ability to derive actionable marketing insights from customer conversations and sales processes
Comfortable working directly with founders and cross-functional teams

High level of ownership and responsibility from day one
Direct collaboration with founders and leadership
Opportunity to actively shape and build the company’s marketing and growth systems
Flexible remote-friendly work environment
Fast decision-making and minimal corporate bureaucracy
Exposure to real B2B sales, automation, AI, and operational scaling projects
Modern AI-powered workflows and tooling
Opportunity to work on a wide range of growth initiatives across SEO, content, outbound, branding, and automation
Long-term growth opportunities within a rapidly growing company
Flexible employment model (full-time, part-time, or freelance possible)
Dynamic and execution-focused team culture
Access to real customer projects and direct business insights
Opportunity to grow into a leadership role over time

Marketing Growth Manager

Key skills