International Marketing Manager, APAC

Role Overview

• Develop and implement international marketing strategies focused in the APAC region in close collaboration with marketing channel leads and regional stakeholders to support business expansion goals.
• Manage global marketing agencies and package forwarder relationships to accelerate international growth and business goals along with execution of sponsored events and influencer relationships.
• Collaborate with various stakeholders and teams to align strategies, tactics, and go to market plans across all channels, ensuring consistent global messaging and localized execution.
• Establish relationships with and serve as the primary marketing point of contact to international expansion business, technology and product leads as well as global market leads, ensuring alignment and successful integration of marketing efforts.
• Coordinate with cross-functional teams, including Design and Copywriting, to ensure cohesive messaging and branding across all global markets and initiatives.
• Coordinate all necessary services and resources including localization services needed to successfully execute marketing strategies and campaigns.
• Partner closely with marketing channel leads to manage budgets and resources effectively to maximize ROI and achieve goals.
• Own performance reporting and insight generation for international campaigns, leveraging analytics to refine strategies, share learnings, and inform future initiatives.
• Stay up-to-date with industry trends, competitive landscape, and global market developments identifying new opportunities for market entry and growth.
• Champion cultural fluency and audience understanding across regions, guiding teams to adapt creative and messaging appropriately for each market.
• Present regular performance updates and strategic recommendations to senior leadership, clearly communicating progress, challenges, and opportunities.

Requirements

• Minimum 4-7 years of experience in international or global marketing, with a proven record of launching and scaling successful campaigns across multiple regions.
• Bachelor’s degree, preferably in Marketing, Business, or relevant experience.
• Expertise in global go-to-market planning, localization, and cross-regional campaign execution.
• Strong understanding of global market dynamics and cultural considerations, and buyer behavior.
• Excellent communication and collaboration skills, with the ability to work effectively and collaboratively across teams and regions remotely.
• Analytical mindset with proficiency in marketing analytics tools, CRM systems, and digital marketing platforms, and the ability to interpret data to guide decisions.
• Proficient time management skills with the ability to prioritize effectively while being highly organized.
• Experience managing international budgets and coordinating with stakeholders, vendors or agencies.
• Highly organized and adaptable, with the ability to manage competing priorities and pivot quickly to meet evolving market needs.
• Ability to travel internationally as needed.

Benefits

• eBay is an equal opportunity employer.
• Flexible work arrangements.