Develop and finalize cross-functional content strategies aligned to T-Mobile for Business Integrated Marketing priorities across segments and channels.
Leverage a structured content planning system that improves visibility, consistency, and collaboration across marketing teams
Owns and authors marketing plan
Partner with segment marketing (inclusive of EBC), integrated messaging, and content operations teams to align priorities, workflows, and execution plans
Collaborate with creative teams, agencies, and internal stakeholders to ensure content is on-strategy, on-message, and optimized for channel
Track and analyze content performance by segment and channel, translating insights into optimization recommendations
Responsible for other duties/projects as assigned by business management as needed.

Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
7-10 years Marketing experience in authoring and executing national integrated marketing strategies with recognized B2B brands (Preferred)
2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)
Digital Marketing
Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. (Required)
Experience in data driven marketing techniques and traditional database marketing is critical. (Required)
Integrated & Digital Marketing
Strong understanding of digital and integrated marketing channels, including web, paid media, social, and content performance measurement (Required)
Content Strategy & Planning
Ability to structure and manage cross -functional content strategies that align messaging, channels, and timing (Required)
Consumer Insights
Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
Analytics & Performance Measurement
Experience using data and insights to evaluate effectiveness and inform optimization (Required)
Leadership & Collaboration
Proven ability to lead through influence and partner across multiple teams and functions. (Required)

medical, dental and vision insurance
flexible spending account
401(k)
employee stock grants
employee stock purchase plan
paid time off and up to 12 paid holidays
which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually
paid parental and family leave
family building benefits
back-up care
enhanced family support
childcare subsidy
tuition assistance
college coaching
short
and long-term disability
voluntary AD&D coverage
voluntary accident coverage
voluntary life insurance
voluntary disability insurance
voluntary long-term care insurance
mobile service & home internet discounts
pet insurance
access to commuter and transit programs

Senior Integrated Marketing Manager – Cross Functional Content Strategy

Key skills