Develop integrated marketing strategies that align with commercial and brand priorities to drive business transformation
Leverage data, analytics, and segmentation to identify opportunities and translate insights into actionable marketing plans
Collaborate with leadership across commercial and brand functions to align campaign plans and coordinate resources for timely execution
Partner with creative teams and agencies to develop communications and collateral that meet campaign objectives
Work with analytics and marketing operations to track and measure strategic objectives and evaluate marketing performance

Bachelor's Degree and 7 years of related work experience OR a combination of education and experience deemed equivalent (Required)
7-10 years Marketing experience in authoring and executing national integrated marketing plans with recognized B2B brands (Preferred)
2-4 years Delivering omni/multi-channel integrated campaigns at scale and leveraging data and digital in execution. (Preferred)
Must have a solid understanding of digital marketing and experience including web/ecommerce, media, social, paid search, attribution, optimization, etc. (Required)
Exceptional experience applying consumer insights to improve campaign targeting, delivery, performance, etc. (Required)
Campaign leadership skills – end to end campaign development including strategy, segmentation, targeting, etc. in a multi-channel/omni-channel environment. (Required)

Senior Integrated Marketing Manager – Campaign Strategy

Key skills