Develop and execute quarterly and hyper-local marketing initiatives to achieve acquisition and penetration targets through cross-functional collaboration with Sales, Finance, and Operations, including deployment and post-launch evaluation
Leverage quantitative performance data and qualitative field insights to identify acquisition trends, performance gaps, and revenue opportunities, translating findings into actionable marketing plans and promotional strategies
Identify market-level opportunities and risks across penetration, channel mix, competitive dynamics, and build readiness, providing strategic recommendations to capture new customers and strengthen competitive positioning
Own end-to-end market performance by monitoring results and adjusting plans in response to competitive dynamics, including designing and evaluating structured test-and-learn pilots and localized execution strategies using defined KPIs (conversion, cost per acquisition, churn risk, ROI)
Develop executive-ready presentations that synthesize complex datasets into clear, compelling narratives, enabling data-driven decisions for senior leadership and field sales teams
Also responsible for other duties/projects as assigned by business management as needed.

Bachelor's degree in Marketing, Communications, Business, or related field plus 5 years of related work experience OR Advanced degree with 3 years of related experience
4-7 years of marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods
Strong communications skills by presentation, written and verbal methods
Strong leadership and ability to influence cross-functional teams
Proven success in local market development in Broadband industry to drive market success
Expertise in overseeing market intelligence, playbook development, and executing go-to-market strategies for accelerated penetration
Ability to collaborate with sales and field marketing leaders to develop sales enablement tools that drive market share, revenue growth, and profitability across private properties and multiple product categories
Strong analytical skills with experience in data-driven decision-making to drive business performance
Financial acumen with knowledge of ROI drivers, forecasting, and budgeting to manage financial objectives
Experience in the Residential Broadband Category (Fiber, MSO, ILEC, etc.) preferred
At least 18 years of age
Legally authorized to work in the United States

Fiber Commercial Marketing Manager

Key skills