Brand Manager

Role Overview

• Lead the development of our brand plans with a 360-mindset working closely with clients, sales colleagues, management, creative and content teams, and distribution partners, to create an effective and efficient marketing strategy focused on growing audiences for our key brands within the company portfolio
• Develop short
• and long-term GBC growth (volume, mix, efficiencies)
• Spearhead the strategic and tactical execution of marketing campaigns, including design of test/control segmentation, implementation of tests, tracking, results reporting, analysis, and recommendations
• Maintain and further develop a clear portfolio strategy, positioning, and growth platforms across several brands within the beer, cider and RTD categories
• Manage conception, development, and implementation of marketing plans and strategies, product concepts, and promotional programs to drive interest and sales
• Hold regular meetings with Brand and Project Managers to review the pipeline, resolve challenges, and present possible solutions, and provide ongoing training to ensure team consistently performs above standard
• Attend and/or participate at conventions, conferences, and tradeshows, preparing engaging displays and collateral as needed, and providing post-event reports and analysis
• Ensure that Brands Marketing funds are invested most efficiently, maximizing the volume growth impact, the brand ROI, our market shares, and the company EBIT
• Direct report to the head of marketing and functional report to the North Asia Regional Director in Korea.

Requirements

• Master or Bachelor’s degree in marketing, advertising, or communications
• Successful track record in senior marketing roles and creating marketing campaigns at FMCG, Beverage, liquor industry +5yrs marketing experiences
• Excellent leadership, communication, and decision-making skills
• Experience with digital marketing, social media marketing, Event(experiential) marketing
• Proven ability to plan and manage budgets
• Fluent Korean & English Communication Skill

Benefits

• Continuous learning: Support from mentors and formal training programs
• The potential to develop your career, also internationally
• A truly purpose-driven company with an ambitious strategy
• An informal and social work culture with passionate colleagues