Role Overview
- The Senior Brand Marketing Manager owns and shapes CALPAK's holistic brand strategy
- Driving awareness across all customer touchpoints including social media, PR, events, retail, and the influencer ecosystem
- Leads the brand team in digital channels and in-person engagements elevating brand perception
- Collaborates cross-functionally with Creative, Social, Acquisition, and Retention teams
- Oversees external partners and manages direct reports
- Provides directional support on building and scaling CALPAK's brand presence
Requirements
Qualifications:
- 7–10 years of experience in brand marketing, PR, influencer, or integrated marketing.
- Proven experience developing and executing brand strategies across multiple channels.
- Experience managing agencies and cross-functional teams.
- Background in DTC, retail, fashion, or lifestyle brands strongly preferred.
- Strong strategic thinking with the ability to translate vision into execution.
- Excellent storytelling and brand messaging capabilities.
- Deep understanding of the evolving media, influencer, and cultural landscape.
- Analytical mindset with experience measuring brand and campaign performance.
- Strong leadership, communication, and relationship-building skills.
- Highly organized, with the ability to manage multiple priorities in a fast-paced environment.
Benefits
Why CALPAK: Benefits & Perks:
- Annual bonus plan
- Medical, Dental & Vision insurance
- 401K w/ company matching
- Life insurance & Disability coverage
- Accrued paid time off & floating holidays
- Monthly wellness credits
- Dog friendly office
- Employee discount
- Benefits and incentive compensation may be subject to other requirements and conditions