Senior Brand Marketing Manager

Role Overview

• The Senior Brand Marketing Manager owns and shapes CALPAK's holistic brand strategy
• Driving awareness across all customer touchpoints including social media, PR, events, retail, and the influencer ecosystem
• Leads the brand team in digital channels and in-person engagements elevating brand perception
• Collaborates cross-functionally with Creative, Social, Acquisition, and Retention teams
• Oversees external partners and manages direct reports
• Provides directional support on building and scaling CALPAK's brand presence

Requirements

Qualifications:

• 7–10 years of experience in brand marketing, PR, influencer, or integrated marketing.
• Proven experience developing and executing brand strategies across multiple channels.
• Experience managing agencies and cross-functional teams.
• Background in DTC, retail, fashion, or lifestyle brands strongly preferred.
• Strong strategic thinking with the ability to translate vision into execution.
• Excellent storytelling and brand messaging capabilities.
• Deep understanding of the evolving media, influencer, and cultural landscape.
• Analytical mindset with experience measuring brand and campaign performance.
• Strong leadership, communication, and relationship-building skills.
• Highly organized, with the ability to manage multiple priorities in a fast-paced environment.

Benefits

Why CALPAK: Benefits & Perks:

• Annual bonus plan
• Medical, Dental & Vision insurance
• 401K w/ company matching
• Life insurance & Disability coverage
• Accrued paid time off & floating holidays
• Monthly wellness credits
• Dog friendly office
• Employee discount
• Benefits and incentive compensation may be subject to other requirements and conditions