Develops program marketing plan including strategies, objectives, tactics and budget
Conducts market analyses to maintain an appropriate level of understanding of health care financing, organization, systems and standards for care delivery to support program marketing plans
Initiates market research regarding economics of care delivery
Establishes and executes promotional strategies required to support program marketing plan
Develops and maintains relationships with health system customers to understand customer needs
Develops and maintains relationships with internal business unit, marketing and sales staff to develop and execute the program marketing plan.

Master’s degree with proven experience in marketing leadership within the medical device or healthcare industry
Strong emphasis on cross-functional collaboration
Strong understanding of the Western European market landscape, particularly in cardiology and cardiac rhythm management (CRM)
Experience in product launches and developing value propositions for innovative healthcare technologies, particularly in AI-driven solutions
Exceptional leadership, communication, and stakeholder management skills aimed at influencing within a complex matrix organization
Ability to manage large, diverse teams and drive alignment across multiple countries and functions with empathy and efficiency
Strategic thinker with a track record of driving long-term marketing plans while executing near-term tactical campaigns
Experience with digital marketing, channel strategy, and sales team collaboration.

Senior CDS Ecosystem Marketing Manager

Key skills