Regional Marketing Manager

Skillsoft is a global leader in AI-native skills management, empowering organizations and learners to achieve growth. They are seeking a Regional Marketing Manager to develop and execute regional marketing strategies across North America, focusing on revenue growth and pipeline creation through localized marketing programs and collaboration with sales teams.

Responsibilities:

• Own the North America region marketing plan, aligned to global and regional GTM priorities, sales targets and pipeline objectives
• Localize and execute global and regional campaigns for the North America market
• Manage end‑to‑end execution of regional marketing initiatives to drive demand, pipeline, and revenue impact
• Support and execute multi‑channel demand generation programs across North America, including:
• Integrated regional campaigns
• Email, nurture, and digital activation
• Sales‑aligned field initiatives
• Work cross‑functionally with Portfolio Marketing, Campaign Operations, Marketing Operations, Web, Creative, Content, and Social teams to ensure timely, high‑quality delivery
• Plan and execute North America regional marketing events, including:
• In‑person and virtual events
• Partner‑led initiatives
• Executive briefings, roundtables, and webinars
• Own event timelines, logistics, vendors, budgets, and stakeholder communications
• Ensure post‑event follow‑up, reporting, and sales handover are completed effectively
• Support and execute ABM programs targeting priority North America accounts
• Align regional marketing activity with account plans and sales priorities
• Deliver bespoke, account‑specific regional marketing tactics where required
• Act as the primary regional marketing partner for North America sales teams
• Ensure continuous alignment between marketing and sales throughout the funnel
• Participate in agreed sales and marketing forums to maintain visibility, alignment, and momentum
• Own and manage all North America regional marketing activity within the marketing project management tool (e.g. Asana), including:
• Task creation and prioritization
• Clear ownership, timelines, and dependencies
• Regular status updates and risk visibility
• Ensure field marketing execution is transparent, prioritized, and aligned with agreed plans
• Deliver monthly performance reporting covering:
• Campaign and event status
• What is performing well and what is not
• Early insights on leads, pipeline influence, and conversion (where data is available)
• Key risks, blockers, and mitigation actions
• On a quarterly basis:
• Analyze performance with internal stakeholders
• Identify optimization opportunities across lead generation, conversion, and ROMI
• Provide clear, actionable recommendations to improve future field marketing impact

Requirements:

• Proven experience in field marketing or regional marketing within B2B (technology, SaaS, or professional services preferred)
• Strong track record of executing demand generation, events, and sales-aligned field programs
• Experience working closely with sales teams and aligning marketing activity to pipeline and revenue goals
• Excellent stakeholder management and cross-functional collaboration skills
• Strong organizational skills with experience managing multiple campaigns, events, and priorities simultaneously
• Data-driven mindset with the ability to translate insights into actionable recommendations
• Exposure to account-based marketing (ABM) programs
• Experience working in a regional or multi-country market (North America highly preferred)