Senior Influencer Relations Specialist – Social & Community Team

Role Overview

• Manage strategy. Create and execute Influencer Marketing Strategy to elevate Semrush's presence in the AI Search and Enterprise through influencer and thought-leadership activations.
• Build Relationships. Find influential personas within the marketing space and cultivate long-term relationships with them.
• Bring meaningful brand opportunities from your network and connections.
• Turn Existing Customers into Advocates. Collaborate with Sales and Marketing to identify success stories and turn them into brand advocates across social, events, podcasts
• Run Influencer and Thought Leadership Campaigns. Work with top-tier marketing experts and external agencies to co-create content, campaigns, and media that drive visibility for Semrush Enterprise.
• Build Community Through Events. Plan and execute high-impact experiences — from private dinners and roundtables to online activations — that deepen connections with key decision-makers and foster a sense of community among influential Enterprise marketers.
• Develop Strategic Messaging. Ensure consistent, compelling storytelling across all influencer and thought-leadership touch-points — aligned with Semrush’s Enterprise positioning.
• Map Influence & Track Engagement. Build a relationship intelligence system to monitor who influences whom, engagement history, and opportunities for activation.
• Report on Impact. Connect the dots between relationship-building and business results. Show how engagements drive visibility, influence pipeline, and create strategic brand moments.

Requirements

• 5–8+ years in communications, influencer marketing, or executive engagement — ideally in a B2B or SaaS environment
• Experience working with senior-level marketing decision-makers (CMO, VP, Director)
• A strong understanding of the marketing landscape and top voices in the space
• Excellent relationship-building and stakeholder management skills
• Proven project management experience (especially around events, campaigns, or partner activations)
• Highly organized, decisive, and confident in making calls in a fast-paced, ever-changing environment
• Strong cross-functional collaborator with experience working across marketing, PR, sales, and product teams
• Natural storyteller who can translate influence into business impact
• Strategic and metrics-driven — you can connect relationship-building impact to business goals and back it up with data

Benefits

• Unlimited PTO
• Hobby & team building budget allowance
• Employee Support Program
• Loss of family member financial aid
• Employee Resource Groups